The membership of CATRA (Canadian Association of Tire Recycling Agencies) is made up of tire recycling agencies in the provinces and territories of Canada. CATRA’s mission is to enhance the effectiveness of each Member’s program through the sharing of information, expertise and resources. Its vision is a strong partnership that is committed to a clean environment by enhancing value for its Members and creating a sustainable, positive value for end-of-life tires in Canada.
As members of CATRA, all 10 provinces and the Territory of Yukon have programs in place to ensure the proper management of end of life tires. The programs all collect scrap tires and through recycling seek to transform these materials into marketable value-added products. CATRA works to assist these efforts and support the great work being done in every province across Canada.
CATRA is a joint venture which maintains no legal status, has no independent sources of revenue and makes no disbursements. Operational and day-to-day costs of CATRA are shared proportionately by the Members. Special projects are funded voluntarily by provinces willing to participate, based on the benefits they may receive.
Strategic Plan 2019 to 2021
CATRA’s Strategic Plan is reviewed on an annual basis, with performance areas and their related action items assessed and adjusted as needed.
Guided by its mission and vision, in 2018 CATRA refreshed its plan to continue increasing value to its members, the competitive advantage to the industry, and organizational growth.
The updated plan reflects CATRA’s focus on higher value products which supports its goal to make the industry sustainable and with less reliance on consumer-financed recycling fees.
Five strategic themes drive CATRA’s delivery of the refreshed plan. Each includes specific actions, performance targets and timing.
1. DATA MANAGEMENT
Enhance CATRA’s data management practices to help members create knowledge that informs their business decisions.
2. PRODUCT / TECHNOLOGY RESEARCH
Gather specifics on existing and next generation tire rubber products and methods to support member program planning.
Reduce differences in business practices and/or consolidate member efforts to increase industry efficiency.
4. STAKEHOLDER / MARKET DEVELOPMENT
Advance working relationships across the industry.
5. ORGANIZATIONAL DEVELOPMENT
Build organizational capacity to deliver ongoing value to members.