CATRA seeks to encourage the development of untapped potential towards the advancement of innovative, high-value products, technologies and rubber recycling processes in Canada.

As a group CATRA strives to ensure a sustainable future for all Canadian tire recycling programs. The group may undertake certain non-subsidy based Research and Development (R&D) projects as part of its overall strategy to support projects that have the potential to support the growth of existing and future markets for tire-derived products nation-wide.

Projects typically include:

  • Studies with a potential to increase the amount recycled rubber used in high-value products.
  • Research into development of markets for products made with recycled rubber.
  • Development of standards used in manufacturing products from recycled rubber.
  • Studies that will grow the market for products made from scrap tires.