Stategic Plan
CATRA Proposed Objectives
- Develop a dynamic, bilingual and user friendly website
- Develop a statistical data base which will become the repository
to support scrap tire management
- Maintain a network to share information among membership ex: annual
conference/monthly discussions
- Promote sustainable (add value) markets for scrap tires:
- Market development + promotion
- Develop inventory current
- Develop future options
- Encourage discussion to achieve sustainability
- Develop, produce and distribute information about scrap tire
management to all interest publics
- Advocacy – Make a sustainable connection with the Canadian
Council of Ministers of Environment. (CCME)
Proposed Specific Actions
- Update the website
- bilingual
- dynamic
- information about CATRA
- cost sharing issues
- Complete brochure
- Production (add the civil engineering + logos of all provinces)
- Distribution
- Translation
- Inform and educate about:
- Market development
- Civil engineering
- TDF (CATRA’s position)
- Rubberized asphalt
- Other sustainable products
- Build a sustainable relationship with Canadian Council of Ministers
of Environment.
- Build a statistical data base to provide relevant information
about scrap tire management
- Complete the OTR study of the issues, and
provide knowledge to members to assist in management of OTR’s
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